Through our proven POWERTM Strategy, Shoelace clients make on average 6X Return on Ad Spend (ROAS) each month.
The POWERTM Strategy is our systematic approach to digital advertising, ensuring we make the most of your marketing budget while growing your brand. This method has enabled us to take $1.7M in ad spend and turn it into an impressive $11.57M in revenue for our clients.
We’re not just about spending, we’re about earning.
In the past 5 weeks, using our POWERTM Strategy, we helped an ecommerce store double their ROAS from 1.88x to 4.22x.
We also cut their CPA in HALF from $26 to $12, while doubling their ad spend at the same time.
Our strategic approach is designed to optimize your ad spend, minimize costs, and significantly boost the results of your advertising efforts. With Shoelace, the numbers don’t lie. Our results speak to our commitment to being your Growth Partner. We don’t just work for you, we work with you — we’re on the same team, focusing on generating the results that matter most for your business.
Our POWERTM Strategy is a continuous cycle of learning, strategizing, testing, optimizing, and communicating, ensuring the best possible outcomes for your campaigns.
P - PROCESS
We take in every bit of information and data we can about your business and process it in ways that help us understand the big picture and discover trends and opportunities.
O - ORGANIZE
We take our learnings, and develop strategies specifically curated to address each individual need.
W - WORKSHOP
We develop, manage, and analyze split tests design to discover winners and gather data that helps us establish a strong foundation for performance.
E - EXPAND
We take our winning ideas and maximize them to grow and scale your brand profitably.
R - REPORT
Being on the same page is important, so we use transparent reporting to make sure everyone understands exactly where we are in relation to our goals.
BikerHelmets leveraged Shoelace’s ads management expertise and in-house creative services to dramatically improve their ad performance, resulting in a 56% increase in ROAS, 150% boost in revenue, and 37% decrease in CPM.
Read the full case study here.
“I’ve truly enjoyed our time working with Shoelace, a dream team that’s super smart, organized and responsive to our ever-evolving creatives, launches and demands.”
Kyte Baby Founder
Prices start at $2,250 per month, depending on your monthly ad spend budget.
The budget depends on factors like your niche, competition, and goals. We work with a range of budgets and always aim to maximize your ROI, no matter how big or small your investment.
While each campaign is unique, digital marketing is a process that evolves over time. Some brands experience success right away, while others will require more testing to unlock a clear path to growth. We’ve found that a 3-month timeframe allows us to set up and optimize your campaigns, test different strategies, gather meaningful data, and refine our approach based on those insights. We’re able to drive the best results for your business using this data-focused approach.
Yes, we require a minimum commitment of 3 months. This allows us to effectively strategize, implement, and optimize your campaigns, ensuring you see substantial growth in your marketing performance. Profitable growth can take time, so we want to make sure we give ourselves sufficient time to test and learn about what works and what doesn’t work for your brand. Our goal is your long-term success.
We have transparent performance reports that automatically send to your inbox every week, and are available to see live whenever you want. In these reports, you’ll see everything from how much you spent, how much you made, your return on investment, and more. These reports are flexible, so if there’s anything you’d like to add or remove, we can customize it to your needs.
Yes! We provide a comprehensive solution that includes not just managing your ads and crafting engaging ad copy, but we also have skilled Creative Strategists on our team who will design visuals that complement your brand's voice and drive sales.