
Want Unstoppable Growth For Your Ecommerce Store?
Want Unstoppable Growth For Your Ecommerce Store?
UNLOCK THE POTENTIAL OF YOUR ECOMMERCE BRAND

OUR MISSION IS DRIVING GROWTH FOR ECOMMERCE BRANDS
Through our proven Closed Loop Funnel SystemTM, Shoelace clients make on average 6X Return on Ad Spend (ROAS) each month.
The Closed Loop Funnel SystemTM is our systematic approach to digital advertising, ensuring we make the most of your marketing budget while growing your brand. This method has enabled us to take $1.7M in ad spend and turn it into an impressive $11.57M in revenue for our clients.
We’re not just about spending, we’re about earning.
WE HELP YOU GET RESULTS LIKE THESE
In the past 5 weeks, using our Closed Loop Funnel SystemTM, we helped an ecommerce store double their ROAS from 1.88x to 4.22x.


We also cut their CPA in HALF from $26 to $12, while doubling their ad spend at the same time.
Our strategic approach is designed to optimize your ad spend, minimize costs, and significantly boost the results of your advertising efforts. With Shoelace, the numbers don’t lie. Our results speak to our commitment to being your Growth Partner. We don’t just work for you, we work with you — we’re on the same team, focusing on generating the results that matter most for your business.

HOW SHOELACE IS LEVERAGING AI TO CREATIVE A BETTER CLIENT EXPERIENCE
AI for on Platform Data Analysis

With our fully integrated reporting dashboard, we get a complete view of your marketing funnel. Powered by AI, we detect performance anomalies, uncover emerging trends and surface untapped opportunities faster than ever. Allowing us to optimize and scale with precision, speed and confidence
Motion + Shoelaces AI Expert Agent

Our custom-built Expert Agent transforms how we produce creative. What once took hours now takes minutes—freeing our team to focus on quality, not busywork. With AI-driven insights and streamlined workflows, we craft smarter, more impactful creatives that connect, convert, and drive real ROI for your brand.
Even with cutting-edge AI at work, every strategy we produce at Shoelace is infused with a human touch. Our experts interpret the insights to design tailored, strategic campaigns that bring out the best in your brand. AI tells us what’s happening; we decide what it means for your success.
Let our blend of technology and human creativity drive your digital marketing to new heights.
HERE’S HOW WE GROW BRANDS
Maximize Your ROI with Shoelace's Closed Loop Funnel System™
Experience the full potential of your sales funnel with Shoelace’s Closed Loop Funnel System™. Designed to pinpoint and reinforce the critical junctures where customers typically exit, our system not only retains but actively converts leads into loyal, repeat purchasers. The result? Significantly more sales for substantially less spend. 📈


A Better Approach to Customer Retention and Conversion
Our Closed Loop System™ is more than just a strategy; it’s a game-changer for ecommerce businesses looking to reduce customer drop-offs and skyrocket repeat purchases. By focusing on nurturing leads into repeat buyers, we help fuel your brand's growth efficiently, ensuring that your ad spend goes further and works harder than ever before.
The benefits are clear: less spend to acquire new customers and more focus on growing sales through those who already love your brand. It’s smart, strategic, and sustainable growth designed for today’s competitive ecommerce landscape.
Ecommerce Client Success Stories
$1.27M with Facebook + Instagram Ads: Here’s what happened when we scaled a DTC Kid’s Fashion brand’s Meta ad spend by 30% over 30 days 👇
The client came to us wanting to increase their revenue and online presence by improving ROAS and decreasing CPA on their Meta ads, ensuring they could scale their ad spend confidently without the fear of ruining ad performance. Through strategic audience segmentation, budget management, and relentless optimization and creative experimentation, we didn't just preserve ad performance - we dramatically enhanced it, surpassing $1M in revenue within a month.
Our approach resulted in 32% ROAS increase, 37% CPM decrease, and 72% growth in revenue.
Read the full case study here.




BikerHelmets Gets 56% ROAS Increase With Facebook and Instagram Ads
BikerHelmets leveraged Shoelace’s ads management expertise and in-house creative services to dramatically improve their ad performance, resulting in a 56% increase in ROAS, 150% boost in revenue, and 37% decrease in CPM.
Read the full case study here.
Read the full case study here.

What Our Clients Think
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“I’ve truly enjoyed our time working with Shoelace, a dream team that’s super smart, organized and responsive to our ever-evolving creatives, launches and demands.”
YING LIU
Kyte Baby Founder
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“Shoelace has in-depth knowledge and provides a great structure for building out a great customer journey by speaking to our customers at the right stage in their journey.”
KYLE JOHNSON
Director of Digital and Performance Marketing Rhone
WHY WE'RE DIFFERENT
Partnering with Shoelace will get you access to the following:
1. Transparent Reporting: With your dedicated Growth Partner, Slack Channel, Client Portal, and Custom Reporting Dashboard, you're always in the loop.
2. One-Stop Shop: All your digital marketing needs met in one place with done-for-you ad copy, images and video creative available.
3. Clear Pricing: No hidden costs. What you see is what you pay each month.
4. Shoelace's Closed Loop Funnel System: The strategy we get you set up on right away to start your business growth and hit your revenue goals.
ARE YOU READY TO GROW?
Fill out the form below to book a time to talk with us about your business goals, ask any burning questions, and find out if Shoelace is the right partner to help you grow.
Have Questions?
How Much Do Your Services Cost?
Prices start at $2,250 per month, depending on your monthly ad spend budget.
What’s The Minimum Budget Required For A Paid Search Campaign?
The budget depends on factors like your niche, competition, and goals. We work with a range of budgets and always aim to maximize your ROI, no matter how big or small your investment.
How Soon Can I Start Seeing Results?
While each campaign is unique, digital marketing is a process that evolves over time. Some brands experience success right away, while others will require more testing to unlock a clear path to growth. We’ve found that a 3-month timeframe allows us to set up and optimize your campaigns, test different strategies, gather meaningful data, and refine our approach based on those insights. We’re able to drive the best results for your business using this data-focused approach.
Is There A Time Commitment For Working Together?
Yes, we require a minimum commitment of 3 months. This allows us to effectively strategize, implement, and optimize your campaigns, ensuring you see substantial growth in your marketing performance. Profitable growth can take time, so we want to make sure we give ourselves sufficient time to test and learn about what works and what doesn’t work for your brand. Our goal is your long-term success.
What Does Reporting Look Like?
We have transparent performance reports that automatically send to your inbox every week, and are available to see live whenever you want. In these reports, you’ll see everything from how much you spent, how much you made, your return on investment, and more. These reports are flexible, so if there’s anything you’d like to add or remove, we can customize it to your needs.
Along With Ad Management, Do You Also Offer Creative Design And Copywriting Services For The Ads?
Yes! We provide a comprehensive solution that includes not just managing your ads and crafting engaging ad copy, but we also have skilled Creative Strategists on our team who will design visuals that complement your brand's voice and drive sales.