FOCUS ON YOUR BUSINESS, WE'LL BRING THE CUSTOMERS.

WHAT WE DO AT SHOELACE

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PAID SOCIAL ADVERTISING

Full-funnel social media campaigns built and managed for you by Shoelace’s media buying experts and creative strategists.
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PAID SEARCH ADVERTISING

Google Search, Shopping Ads, YouTube, Discover, Display and Microsoft Ads. People are looking for your product, and we make sure they don’t have far to look with pay-per-click advertising.
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EMAIL MARKETING

Custom segments, A/B testing, and a variety of email flows proven to convert. You only truly own two things on the internet: your domain and your contact lists. We make sure you get the best ROI from your most engaged audience.
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AD DESIGN & CREATIVE

Static & video in-house creative, custom tailored to your brand's strengths.

HOW WE WORK

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DEDICATED SLACK CHANNEL

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BI-WEEKLY STRATEGY MEETINGS

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MOTION - CREATIVE ANALYSIS

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WHATAGRAPH - DATA ANALYSIS

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NOTION -SHARED WORK SPACE

WORKING WITH SHOELACE

When you work with us, you don’t just get a single Growth Partner dedicated to your account - you get a whole team of digital marketing experts who will help create a tailored strategy that is designed specifically to address your unique challenges and goals. We’ll get your strategy created and new ad campaigns launched within 10 business days.

Our strategic approach is designed to optimize your ad spend, minimize costs, and significantly boost the results of your advertising efforts. With Shoelace, the numbers don’t lie. Our results speak to our commitment to being your Growth Partner. We don’t just work for you, we work with you — we’re on the same team, focusing on generating the results that matter most for your business.

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WORKING WITH SHOELACE

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Our POWERTM Strategy is a continuous cycle of learning, strategizing, testing, optimizing, and communicating, ensuring the best possible outcomes for your campaigns.

P - PROCESS
We take in every bit of information and data we can about your business and process it in ways that help us understand the big picture and discover trends and opportunities.

O - ORGANIZE
We take our learnings, and develop strategies specifically curated to address each individual need.

W - WORKSHOP
We develop, manage, and analyze split tests design to discover winners and gather data that helps us establish a strong foundation for performance.

E - EXPAND
We take our winning ideas and maximize them to grow and scale your brand profitably.

R - REPORT
Being on the same page is important, so we use transparent reporting to make sure everyone understands exactly where we are in relation to our goals.

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WORKING WITH SHOELACE

CUSTOM CREATIVE
 
At Shoelace, we view ad creative as more than just design - it’s the heartbeat of a successful campaign. That’s why every tier of our ad management plans includes our in-house creative design services, at no extra cost. What you can expect from us:

  1. TAILORED DESIGN: Our team creates ads that match the look and feel of your brand, making them stand out.
  2. EASY PROCESS: Simply provide us with any raw images, product shots, user-generated content (UGC), and video content you have. We’ll turn it into high performing creative assets that draw people from on platform to your store.
  3. ALWAYS OPTIMIZING: We keep an eye on how the creative is performing and make data-informed changes when needed, ensuring your ads are performing at their peak.
  4. MADE JUST FOR YOU: Our designs are created specifically for your brand. Say goodbye to generic, ‘one-size-fits-all’ creative assets.
 Check out some of our creative examples below:
 
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OUR STATS

             ROAS

45.13%

          CPA

25%

    EMAIL MARKETING

35X ROI

AVERAGE RESULTS AFTER WORKING WITH SHOELACE FOR 90 DAYS

Total Ad Spend

$1.73M

Total Revenue Generated

$12.13M

ROAS

7.02X

CPM

$14.79

CPA

$10.78

AVERAGE STATS ACROSS ALL SHOELACE CLIENTS LAST MONTH

CLIENT SUCCESS

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BIKERHELMETS GETS 56% ROAS INCREASE  WITH FACEBOOK AND INSTAGRAM ADS

BikerHelmets leveraged Shoelace’s ads management expertise and in-house creative services to dramatically improve their ad performance, resulting in a 56% increase in ROAS, 150% boost in revenue, and 37% decrease in CPM.

Read the full case study here.

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Zak Designs increased their ROAS by 75% within one week of implementing Shoelace's strategy. How'd we do that?

  • Grouped ad sets by OBJECTIVE, not just the product.⁠
  • Optimized placements with Meta's A/B testing to ensure every cent spent is hitting the mark.⁠
  • Doubled down on retargeting campaigns with CBO for smart spending.⁠
  • Leveraged GLOWING REVIEWS in our ad creative to let happy customers do the talking.⁠
  • And did we mention? Their CPA was halved in the process! 
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RHONE SKYROCKETS SUCCESS WITH 12% CONVERSION RATE INCREASE AND 19.3% DECREASE IN CPA

Partnering with Shoelace, Rhone experienced a surge in conversion rates by 12% and a substantial decrease in CPA by 19.3%, along with a 28% increase in Average Order Value.

Read the full case study here.

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I've truly enjoyed our time working with Shoelace, a dream team that's super smart, organized and responsive to our ever-evolving creatives, launches and demands."

YING LIU
Kyte Baby Founder

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"Shoelace has in-depth knowledge and provides a great structure for building out a great customer journey by speaking to our customers at the right stage in their journey."

KYLE JOHNSON
Director of Digital and Performance Marketing, Rhone
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“Shoelace has been so helpful in showing us how much money we were leaving on the table, and developing strategies for us to put that money back into revenue for our business. We love our partnership with Shoelace and they have proven to be one of the most vital tools in the success of our business growth.”

COURTNEY HANSEN
Owner, Mindy Mae’s Market
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“I’ve been with SL for many years, and I must say, I’ve had stellar results. But now, the results are off the charts since they added their creative services. Their ads that they’re doing now, their video content, has definitely kicked things up a notch, and I’m seeing the results.”

AL EISEN
BikerHelmets Founder

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“We had astronomical results from the very beginning, and that’s because we were really in tune with what our customer was going to respond to.”

TARA AUSTIN
Co-founder, Ruthie Grace

OUR COMMITMENT TO YOU

We want to ensure that we deliver the best results for our clients, and we've found that a minimum commitment of 3 months is the optimal timeframe to achieve this. This approach also allows us to prove our value to you without any pressure to commit to a longer-term contract.

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OUR TRANSPARENT PRICING

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EMAIL SERVICES

STARTER
$3,000

ENGAGED LIST SIZE
0-50K

CAMPAIGNS
4/month

AUTOMATED FLOWS & SIGN UP LISTS
✅ All core flows
✅ Ongoing flow optimization
✅ New flows as needed, up to two per month

STRATEGY CALLS
Monthly

MINIMUM COMMITMENT
3-months

SMS PRICING
Additional $500/month
SMS CAMPAIGNS
4/month

 

EMERGING
$4,000

ENGAGED LIST SIZE
50-100K

CAMPAIGNS
4-6/month

AUTOMATED FLOWS & SIGN UP LISTS
✅ All core flows
✅ Ongoing flow optimization
✅ New flows as needed, up to three per month

STRATEGY CALLS
Bi-Weekly

MINIMUM COMMITMENT
3-months

SMS PRICING
Additional $500/month
SMS CAMPAIGNS
4/month

 

SCALE
$5,000+

ENGAGED LIST SIZE
100K+

CAMPAIGNS
6-8/month

AUTOMATED FLOWS & SIGN UP LISTS
✅ All core flows
✅ Ongoing flow optimization
✅ New flows as needed, up to four per month

STRATEGY CALLS
As Needed

MINIMUM COMMITMENT
3-months

SMS PRICING
Additional $900/month
SMS CAMPAIGNS
4+/month